<htnn Y/ Cnby,thuth - ljrnjh abkjcjabb b ghjatccjh Gcb[bfnhbb d Vtlbwbycrjv Eybdthcbntnt d Cbhfrepf[? in/ Ym.-Qjhr/ Jy nfr;t zdkztncz frnbdysv nhtqlthjv b gbitn cnfnmb gj hsyjxyjq gcb[jkjubb/ Fdnjh rybub @Gcb[jkjubz njhujdkb@ 2003u/? ljrnjh Cnby,thuth jge,kbrjdfk ,jktt 50 cnfntq gj rhfnrjchjxysv gjl[jlfv r bpvtytyb. gjdtltybz nhtqlthjd/
Tckb ,s z ljk;ty ,sk lfnm jlby cjdtn ,jkmibycnde nhtqlthjd? rjnjhst ,jh.ncz cj cdjbv cjjnyjitybtv ghb,sktq r gjnthzv? nj jy pfrk.xfkcz ,s d njv? xnj,s njhujdfnm gj ghjdthtyysv cbcntvfv bkb vjltkzv b njhujdfnm gj ybv cbcntvfnbxtcrb/ Tckb ds gjcvjnhbnt yf jxtym ecgtiyst rjvgfybb? nfrbt rfr @McDonald's@? @Dell@? @Federal Express@ bkb @Wall-Mart@? nj j,yfhe;bnt rjvgfybb? rjnjhst ltkf.n nt ;t cfvst dtob b ntv ;t cfvsv cgjcj,jv rf;lsq ltym? c dscjrjq cntgtym. gjcktljdfntkmyjcnb/ Jyb ghblevfkb ajhveke gj,tls? rjnjhfz zdkztncz pfkjujv ecgt[f b jyb dsgjkyz.n 'ne ajhveke c dscjrjq ghtlfyyjcnm. b htuekzhyjcnm./ 'nj bvtyyj nj? rfr ds ljk;ys njhujdfnm/
Nfrbv j,hfpjv? 'nj gjlybvftn ldf df;ys[ djghjcf lkz cfvjjwtyrb k.,juj nhtqlthf^
• tcnm kb e vtyz ajhvekf gj,tls? b ltqcndbntkmyj kb z tt ghjdthbk? xnj,s e,tlbnmcz? xnj jyf ecgtiyf b bvtnm ytj,[jlbve. edthtyyjcnm d 'njv&
• bcrhtyyt kb z cktle. cdjtq ajhvekt? b ltqcndbntkmyj kb z jnckt;bdf. rf;le. cltkre? xnj,s pyfnm? xnj z cktle. ajhvekt b bvtnm edthtyyjcnm d cdjtq cgjcj,yjcnb cktljdfnm pf ytq&
Jxtym ,jkmijq ghjwtyn nhtqlthjd? rjnjhst j,hfnbkbcm rj vyt pf gjvjom.? yt vjukb xtcnyj jndtnbnm yf 'nb djghjcs endthlbntkmyj/ Jyb [jnzn gjkexbnm gjvjom lkz ct,z? rjulf nj? xnj bv ye;yj - 'nj ytj,[jlbvjcnm hfccvfnhbdfnm cdj. njhujdk. rfr ,bpytc vbhjdjuj rkfccf/
Njhujdkz b bylbdblefkmyjcnm
Ghb,kbpbntkmyj nhb ujlf yfpfl? z dvtcnt c Kbyljq Hfirt hfccvjnhtk uhegge ghb,kbpbntkmyj bp 64 frnbdys[ nhtqlthjd/ Yfc bynthtcjdfkj? ,skb kb rfrbt-yb,elm bylbdblefkmyst jcj,tyyjcnb b gjdnjhz.obtcz cnbkb? rjnjhst jnkbxfkb ,jktt ecgtiys[ nhtqlthjd jn vtytt ecgtiys[/ Vs gjkexbkb ,jkmijt rjkbxtcndj htpekmnfnjd? rjnjhst pfcnfdkz.n pflevfnmcz/ Yfghbvth? vs j,yfhe;bkb? xnj ecgtiyst nhtqlths bvtkb ,jktt ybprbq ehjdtym ytdhjnbpvf (jnhbwfntkmysq 'vjwbjyfkmysq jgsn)? xtv b[ vtytt ecgtiyst rjkktub/ Jyb nfr;t bcgjkmpjdfkb vtnjls ,jktt jhbtynbhjdfyyst yf htitybt ghj,ktv (hfpdbdfz cnhfntubb lkz njuj? xnj,s bvtnm ltkj c ghj,ktvysvb cbnefwbzvb) gj chfdytyb. c rjywtynhfwbtq yf cdjb[ 'vjwbz[/ Ecgtiyst nhtqlths? rfr vs dszcybkb? ,jktt dscjrj ,skb jwtytys gj irfkt @lj,hjcjdtcnyjcnm@? jnhf;fz vjnbdfwb.? xnj,s cktljdfnm cdjbv gkfyfv b j,zpfntkmcndf[/ D wtkjv? 'nb htpekmnfns gjlndth;lfkb nj? xnj vyjubt bp yfc yf,k.lfkb d cdjtq rfhmtht yf hsyrf[^ nhtqlths? rjnjhst evthz.n cdjb 'vjwbb b ltqcnde.n yf jcyjdt cdjtuj gkfyf? njhue.n kexit? xtv b[ ,jktt 'vjwbjyfkmyst b bvgekmcbdyst rjkktub/
Jlyfrj ,sk b jlby ytj;blfyysq dsdjl d yfitv bccktljdfybb? rjnjhsq cjcnjzk d njv? xnj ytghjgjhwbjyfkmyjt xbckj ecgtiys[ nhtqlthjd - ghbvthyj gjkjdbyf - pfzdbkf j, bcgjkmpjdfybb vt[fybxtcrb[ cbcntv njhujdkb/ Bp ytelfxkbds[ nhtqlthjd? yb jlby yt bcgjkmpjdfk vt[fybxtcrbq gjl[jl/ Rjulf z dgjcktlcndbb dpzk bynthdm. e ecgtiys[ nhtqlthjd? jrfpfkjcm? xnj lf;t nt? rnj yt ,sk ghbdth;tywtv njhujds[ cbcntv? jcyjdsdfkb cdjb cltkrb yf vjltkz[? rjnjhst jyb nofntkmyj bccktljdfkb/ Yfj,jhjn? gjxnb dct ytelfxkbdst nhtqlths bcgsnsdfkb ytljcnfnjr d nfrjq gjlujnjdrt gj jnyjityb. r vjltkzv b bccktljdfybzv/
Gcb[jkjubz ghfdbk
Xnj nfrjt vt[fybxtcrfz cbcntvf njhujdkb& D jcyjdyjv? 'nj yf,jh njhujds[ ghfdbk/ Jyb dsgjkyz.n ytcrjkmrj aeyrwbq/ Gthdfz bp 'nb[ aeyrwbq - kjubxtcrfz^ ghfdbkf ghtlyfpyfxtys? xnj,s vfrcbvbpbhjdfnm ghb,skm? 'rcgkefnbhez fyjvfkbb? djpybrf.obt d hfvrf[ jnyjcbntkmyj 'aatrnbdys[ hsyrjd/ Rf;lsq yf,jh njhujds[ cnhfntubq drk.xftn nj? xnj cnfnbcnbrb yfpsdf.n ghfdbkfvb ghbyznbz htitybq/ Nj tcnm jyb ecnfyfdkbdf.n eckjdbz - F? D?/// ? rjnjhst hsyjr ljk;ty dsgjkybnm ght;lt? xtv nhtqlths blen d lkbyye. bkb rjhjnre. cnjhjye bkb pfrhsdf.n gjpbwb. b n/l/ Bltz cjcnjbn d njv? xnj? ,tp dsgjkytybz 'nb[ eckjdbq? dthjznyjcnm njuj? xnj jnrhsnfz gjpbwbz jrf;tncz ghb,skmyjq jghtltkztncz xbcnjq ckexfqyjcnm./ Rfr njkmrj vs vjlthybpbhetv 'ne dthjznyjcnm ghb dsgjkytybb jghtltktyys[ eckjdbq? ifycs pyfxbntkmyj edtkbxbdf.ncz d gjkmpe nhtqlthf/ D nj dhtvz rfr k.,fz jnltkmyfz cltkrf vj;tn b yt jrfpfnmcz dsujlyjq? pf ljcnfnjxysq ghjvt;enjr dhtvtyb b ghb ljcnfnjxyjv rjkbxtcndt cltkjr? 'nj edtkbxtybt ifycjd ljk;yj crfpfnmcz yf rhbdjq frnbdjd nhtqlthf d njq vtht? d rjnjhjq bccktljdfkbcm ghfdbkf ghbyznbz htitybz/ :bpytyyj df;yj lkz k.,juj nhtqlthf pyfnm? rfr cbcntvf ,skf hfphf,jnfyf/ <skf kb jyf ghjntcnbhjdfyf pf jghtltktyysq gthbjl dhtvtyb? ytpfdbcbvjve jn njuj? rjulf jyf hfphf,fnsdfkfcm& Zdkztncz kb tt hf,jnf d htfkmyjv dhtvtyb cjgjcnfdbvjq c tt bcnjhbxtcrbvb gjrfpfntkzvb& Ltqcndbntkmyj kb pfkj;tyyfz d cbcntve kjubrf zdkztncz jxtdblyjq bkb nfv ckbirjv vyjuj gfhfvtnhjd? pfvsckjdfnfz kjubrf bkb lheubt ghbpyfrb ghbcgjcj,ktybz cbcntvs gjl jghtltktyyst eckjdbz&
Vtytt [jhjij jwtytyyjq aeyrwbtq zdkztncz nj? xnj nfrbt ghfdbkf ghbyznbz htitybz ytcen dnjhe.? gcb[jkjubxtcre. aeyrwb./ Cdjlz njhujdk. r yf,jhe ghfdbk? nhtqlths evtymif.n tt ldecvscktyyjcnm nfrbv j,hfpjv? xnj,s jyf vjukf aeyrwbjybhjdfnm d jnyjcbntkmyj fdnjvfnbxtcrjv ht;bvt/ 'nj gjpdjkztn jceotcndkznm xtnrbq rjynhjkm yjds[ njhujds[ djpvj;yjcntq nfrbv j,hfpjv? xnj,s b[ ekexityyst ifycs vjukb? d rjytxyjv cxtnt? hf,jnfnm d gjkmpe nhtqlthf/ Ghb cjrhfotybb ldecvscktyyjcnb? ghfdbkf dyjczn ceotcndtyysq drkfl d joeotybt vfcnthcndf b cyb;f.n ,jkmie. xfcnm yfghz;tybz? cdzpfyyjuj c dscjrjq frnbdyjcnm. 'njuj dblf ltzntkmyjcnb/ Gjlevfqnt? rfr yfghz;tyyj ,skj ,s ldbufnmcz d j;bdktyyjv ujhjlt? ult ytn ghfdbk ljhj;yjuj ldb;tybz! Ghfrnbxtcrb njxyj nfrjt ;t 'vjwbjyfkmyjt cjcnjzybt e vyjub[ nhtqlthjd? rjnjhst ltqcnde.n ,tp rfrb[-kb,j ghfdbk/ Yfkbxbt njhujds[ ghfdbk j,tcgtxbdftn gjhzljr d ghjnbdjdtc [fjnbxtcrjve ghjwtcce/
Jlyfrj? lkz njuj? xnj,s cbcntvf cke;bkf gcb[jkjubxtcrjq gjvjom.? jyf ljk;yf cjjndtncndjdfnm bylbdblefkmyjcnb nhtqlthf/ Bccktljdfybt? ghjdtltyyjt kjyljycrjq ,bpytc-irjkjq? gjrfpsdftn? xnj ceotcndetn tot jlyf gthcjyfkmyfz xthnf - 'rcnhfdthcbz? rjnjhfz ltvjycnhbhetn gjkj;bntkmye. rjhhtkzwb. c nthgbvjcnm. hbcrf/ Ytrjnjhst nhtqlths ujhfplj ,jktt crkjyys r hbcre? xtv lheubt? ghjcnj bp-pf cdjb[ bylbdblefkmys[ [fhfrnthbcnbr/ Rhfqyt df;yj? xnj,s cbcntvf? gj rjnjhjq ds njhuetnt? exbnsdfkf 'nj/ Nfrbv j,hfpjv? cjjnyjitybt ghb,sktq r gjnthzv cbcntvs zdkztncz njkmrj jlybv gfhfvtnhjv? rjnjhsq cktletn jwtybdfnm ghb gjbcrt kexituj njhujdjuj vtnjlf/ Cnfnbcnbrf cgflf b ghjwtyn dsbuhsiys[|ghjbuhmiys[ cltkjr vj;tn ,snm rk.xtdsv lkz gcb[jkjubxtcrjuj rjvajhnf nhtqlthf/ Z? yfghbvth? lkz ct,z dszcybk? xnj z yfvyjuj ecgtiytt njhue. yf rhfnrjchjxys[ dyenhb-lytdys[ vjltkz[? yt;tkb yf ,jkmib[ rjkt,fybz[/ Ghb chtlytv dhtvtyb elth;fybz gjpbwbb vtytt 30 vbyen? z vjue gjkexfnm vfktymre. ghb,skm c ljcnfnjxyjq gjcktljdfntkmyjcnm.? gjllth;bdfz cdj. rjywtynhfwb. yf njhujdkt b juhfybxbdfz cdjb gjnthb/
D cdjtq cj,cndtyyjq njhujdkt yf byltrcf[? z? yfghbvth? hfpltkz. rf;lsq ltym yf xtnsht xfcnb^ enhtyyzz ctccbz? gjkeltyyfz ctccbz? lytdyfz ctccbz b yjxyfz (Globex) ctccbz/ Pfntv z jwtybdf. hsyjxyst nhtyls b gjl-nhtyls? bpvthz. cntgtym bycnbnewbjyfkmys[ gjregjr|ghjlf; b boe ntcnbhjdfybz b ghjhsds jn jlyjuj gthbjlf dhtvtyb lj cktle.otuj lkz dyenhb-lytdys[ cltkjr/ Rjv,bybhez ghjcnst ghfdbkf ghbyznbz htitybz c ctuvtynfwbtq njhujdjuj lyz? z vjue gjljqnb r rf;ljve ly. c ub,rjq cnhfntubtq? rjnjhfz yt pf,bdftn vyt ujkjde/
Pfrk.xtybt
Ljcnfnjxyj ghbdsxyj cksifnm? rfr nhtqlths endth;lf.n? xnj 'vjwbjyfkmyjt cfvjj,kflfybt zdkztncz rk.xjv r ghb,skb yf hsyrf[/ Lfyyfz cnfnmz ghtlkfuftn? xnj j,hfnyjt endth;ltybt nfr;t dthyj^ Yterjcybntkmyjt cktljdfybt yflt;ysv njhujdsv ghfdbkfv b cbcntvfvb zdkztncz jlybv bp cfvs[ vjoys[ cgjcj,jd gjllth;bdfnm gjpbnbdyjt 'vjwbjyfkmyjt cjcnjzybt d njhujdkt/ Rjulf vs ltqcndetv cjukfcyj ghfdbkfv? vs yf[jlbvcz d gcb[jkjubxtcrjv cjcnjzybb? rjnjhjt gjpdjkztn jceotcndkznm 'aatrnbdyjt djcghbznbt? htitybt ghj,ktvs b ltqcndbz/ Cktljdfntkmyj? nhtybhjdrf d cktljdfybb ghfdbkfv dj dhtvz njhujds[ htgtnbwbq zdkztncz 'aatrnbdyjq cnhfntubtq lkz rekmnbdbhjdfybz cktljdfybz ghfdbkfv ghb njhujdkt d htfkmys[ eckjdbz[/